Melissa Odabash campaign photographed by Mark Newton
Style blogger Georgina Scarbrough of 365 Productions worked behind the scenes on the 2011 Spring Summer campaign for swimwear designer Melissa Odabash, selecting the island’s finest coves, beaches and caves to complement the new collection. Here, she brings us a selection of advertising and behind-the-scenes imagery.
Melissa Odabash campaign photographed by Mark Newton
Famed fashion photographer Mark Newton was behind the lens, capturing a series of stunning shots that portrayed the beautiful landscape of Ibiza as much as it did the gorgeous new swimwear and fashion ranges.
Melissa Odabash campaign photographed by Mark Newton
Gorgeous South African model Lorraine Van Wyk was chosen to be the face of the campaign, after many castings to find the picture perfect subject!
- Melissa Odabash campaign photographed by Mark Newton
The 2011 collection includes a wide variety of bikinis, swimsuits and Ibiza-esque kaftans, made from beautifully coloured, patterned and detailed fabrics.
- Melissa Odabash campaign photographed by Mark Newton
Backdrops for each striking picture ranged from the dried beds of seaweed on the seashore to the beautiful caves of the island’s west and beaches of the north.
- Melissa Odabash campaign photographed by Mark Newton
Melissa Odabash‘s collections have proven to be popular with celebrities, A-list and us ‘normal’ women all around the world for their flattering cuts and timeless shapes.
- Melissa Odabash campaign photographed by Mark Newton
The team worked tirelessly to create the entire summer campaign, from bikinis to jumpsuits, ponchos to panama hats, now available to buy online at www.odabash.com.
- Melissa Odabash campaign photographed by Mark Newton
Accessorised with high-heels, chunky cuffs, bling jewellery and long, bohemian beads, the shoot features all the high glamour styles you’d expect of an Ibiza fashion shoot, in stark contrast to the rustic backdrops.
- Melissa Odabash campaign photographed by Mark Newton
Some of the bohemian prints are perfectly matched to the hippy chic look associated with Ibiza, while others are more sleek and chic, meaning there is something for everyone in the collection.
- Melissa Odabash campaign photographed by Mark Newton
Perfectly bronzed skin with a golden glow essential: having hair and make-up artists on hand to help fake it create the perfect look! Just add sultry eye make-up for a truly dramatic effect.
- Melissa Odabash campaign photographed by Mark Newton
Ibiza’s famous golden light helps to set the perfect scene for these pictures – from sunrise to sunset, the spectacular effects it creates are unforgettable.
- Melissa Odabash campaign photographed by Mark Newton
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